2026 Is Coming. Build Your Direct-to-Fan Shopify Store the Right Way.

The music industry is shifting fast. Don’t wait for the algorithm, the platforms, or the gatekeepers to decide your reach. Build the system that gives YOU control.

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Trusted by independent artists, creators, and small businesses building their own economy

Carvin Haggins
24Seven11 Distro
Big Yount
TheRing Records
Vuliwear
Come Kleen Prod
Hustle Emcee

Your Music Deserves More Than Just Streams

Most indie artists are doing everything right creatively,
but the business side isn’t making cents/sense because there’s no direct sales engine in place.

Can you relate to any of the following?

🎯 Fans love the music but don’t buy consistently

🎯 Your content gets views but doesn’t convert

🎯 Merch ideas never reach their full potential

🎯 Digital downloads feel messy or unorganized

🎯 You’re depending on platforms you don’t control

You’re not alone.

The landscape is changing, and 2026 will reward artists who own their ecosystem, not just their art.

You need one platform that can turn attention into customers.
That platform is Shopify.

Why Shopify is the #1 Platform for Indie Artists in 2026

✅ You own every customer, every sale, every relationship

✅ You control your digital and physical products

✅ You can sell merch, music, bundles, exclusives, pre-orders

✅ You get real data for smarter, AI-driven marketing

✅ You’re not at the mercy of social media volatility

✅ It integrates perfectly with your CRM and email list

As algorithms get more unpredictable, owning your fan experience becomes your greatest advantage.

Start With the Free Shopify Blueprint

A tactical guide that helps you understand the D2F model before you invest in anything.

What’s Inside:

  • Direct-to-Fan Shopify Blueprint

  • Essential Shopify Pages Checklist

  • D2F Revenue Roadmap (simple flow)

  • The Traffic → Customer System (simple framework)

If You Want To Build a Future-Ready Music Business, Here’s the Path.

The industry is shifting toward artist-owned ecosystems, and the Blueprint is your first step. Once you understand the system, the next steps become clear:

Step 1 — Learn the Blueprint (Free)
The blueprint to help you understand the D2F model, the required pages, and why Shopify is the foundation of an artist-led business.

Step 2 — Small Business Saturday Shopify Launch (Artist Edition)
A $1,000 done-for-you store build (normally $2,000).
Clean. Fast. High-converting. Built for artists who want to move now.

Step 3 — The Shopify Pro Build + D2F Engine
A $3,500 premium system (normally $6,000) for artists building a long-term foundation—advanced automations, CRM sync, and growth infrastructure.

Each step builds on the last, giving you a roadmap instead of guesswork.

Photo of Hustle Emcee in studio hallway

Calvin "Hustle Emcee" Murrell

(Calvin Murrell p/k/a Hustle Emcee

Designed by an Indie Artist Preparing for the Future Just Like You 💯

I’m Calvin “Hustle Emcee” Murrell, artist, strategist, and builder of my own direct-to-fan business. I’ve lived the independent grind, and I rebuilt the system I use for my own catalog so artists can move smarter going into 2026.

✔️ Years running Shopify stores for artists and brands

✔️ CRM-driven funnels that turn listeners into customers

✔️ Real distribution + marketing background

✔️ Creative brand strategy baked into every build

You don’t need a label. You need a system.

Unlock Small Business Saturday Pricing on a Done-For-You Store Build

After grabbing your Starter Pack, you’ll get access to this one-time-only $1,000 store build:

  • Premium theme + brand setup

  • 5 product setups

  • Single.xyz integration

  • Print-on-demand or merch integration

  • Abandoned cart email

  • Basic shipping/tax setup

  • 1:1 strategy session

Price: Only $1,000 (normally $2,000)

For Artists Ready to Build a Real Business Engine

The Pro Build is for artists ready to operate like a brand, not just a musician.

  • Custom homepage + advanced design

  • Up to 12 products

  • Enhanced Single.xyz setup

  • CRM automation

  • Email/SMS sequences

  • Tagging & segmentation

  • Upsell/cross-sell system

  • 30-day support

  • Private strategy session

Price: $3,500 (normally $6,000)

FAQ

Do I need a Shopify subscription?

Not yet. This free blueprint teaches you how the system works. If you choose to launch your store later, we’ll guide you through the plan you need.

Will I need a domain?

Yes. You can buy one through Shopify or use an existing domain.

Can I sell digital music?

Yes, via Single.xyz integration.

What’s the turnaround time?

Starter Pack is instant. Store builds are typically 14–21 days depending on complexity.

How many build slots are available?

Limited by design to keep quality high.

Future-Proof Your Artist Business for 2026

Independent doesn’t mean alone. It means prepared.