Small Business Saturday:

Build Your Direct-to-Fan Shopify Store

It’s time to stop depending on algorithms and start owning the relationship with your fans.

Trusted by independent artists, creators, and small businesses building their own economy

Carvin Haggins
24Seven11 Distro
Big Yount
TheRing Records
Vuliwear
Come Kleen Prod
Hustle Emcee

Your Music Deserves More Than Just Streams

Most indie artists are doing everything right creatively,
but the business side isn’t making cents/sense because there’s no direct sales engine in place.

Can you relate to any of the following?

🎯 Fans love the music but don’t buy consistently

🎯 Social media drives attention but not revenue

🎯 Merch ideas never reach their full potential

🎯 Digital downloads aren’t organized into a real system

🎯 And every “store” option feels confusing, slow, or disconnected

You need one platform that can turn attention into customers.
That platform is Shopify.

Why Shopify is the #1 Platform for Indie Artists in 2026

✅ You own every customer, every sale, every relationship

✅ You control your digital and physical products

✅ You can sell merch, music, bundles, exclusives, pre-orders

✅ You get better data for smarter marketing

✅ You’re not dependent on any social algorithm

✅ It integrates perfectly with your CRM and email list

A serious artist deserves a real storefront that grows alongside their career.

This Small Business Saturday, I’m Helping Indie Artists Launch Their Shopify Store the Right Way

I rebuilt the exact system I use to run my own direct-to-fan business and packaged it into a simple, powerful path:

Step 1 — $11 Shopify Starter Pack
The blueprint to help you understand the D2F model, the required pages, and why Shopify is the foundation of an artist-led business.

Step 2 — Small Business Saturday Shopify Launch (Artist Edition)
A $1,000 done-for-you store build (normally $2,000).
Clean. Fast. High-converting. Built for artists who want to move now.

Step 3 — The Shopify Pro Build + D2F Engine
A $3,500 premium system (normally $6,000) for artists building a long-term foundation—advanced automations, CRM sync, and growth infrastructure.

Each step builds on the last, so you always know exactly what to do next.

Photo of Hustle Emcee in studio hallway

Calvin "Hustle Emcee" Murrell

(Calvin Murrell, professionally known as Hustle Emcee, is an independent artist, entrepreneur, and digital strategist dedicated to helping creatives build ownership-driven businesses. As the founder of iShineYouShine and co-founder of The Ring Music Group, he bridges artistry with systems, strategy, and direct-to-fan infrastructure.)

Start With the $11 Shopify Starter Pack

A tactical guide that helps you understand the model before you invest.

What’s Inside:

  • Direct-to-Fan Shopify Blueprint (mini-guide)

  • Essential Shopify Pages Checklist

  • D2F Revenue Roadmap (simple flow)

  • The Traffic → Customer System (simple framework)

Unlock Small Business Saturday Pricing on a Done-For-You Store Build

After grabbing your Starter Pack, you’ll get access to this one-time-only $1,000 store build:

  • Premium theme + brand setup

  • 5 product setups

  • Single.xyz integration

  • Print-on-demand or merch integration

  • Abandoned cart email

  • Basic shipping/tax setup

  • 1:1 strategy session

Price: Only $1,000 (normally $2,000)

For Artists Ready to Build a Real Business Engine

The Pro Build is for artists ready to operate like a brand, not just a musician.

  • Custom homepage + advanced design

  • Up to 12 products

  • Enhanced Single.xyz setup

  • CRM automation

  • Email/SMS sequences

  • Tagging & segmentation

  • Upsell/cross-sell system

  • 30-day support

  • Private strategy session

Price: $3,500 (normally $6,000)

Designed by an Indie Artist Who Runs His Own D2F Business 💯

I’ve built this same system for my own music, merch, and direct-to-fan ecosystem.

I’m giving you the structure I wish I had when I started.

✔️ Years running Shopify stores for artists and brands

✔️ CRM-driven funnels that turn listeners into customers

✔️ Real distribution + marketing background

✔️ Creative brand strategy baked into every build

FAQ

Do I need a Shopify subscription?

Yes, Shopify requires a plan starting at $39/month. I’ll walk you through the setup.

Will I need a domain?

Yes. You can buy one through Shopify or use an existing domain.

Can I sell digital music?

Yes, via Single.xyz integration.

What’s the turnaround time?

Starter Pack is instant. Store builds are typically 14–21 days depending on complexity.

How many build slots are available?

Limited by design to keep quality high.

Start Your Direct-to-Fan Shopify Journey Today

Independent doesn’t mean alone. You just need the right system.